Beauty and fashion – or at least sportswear – are becoming more intertwined than ever. Eos lip balms just partnered with Keds sneakers, and now Sanofi’s NeoStrata skincare brand, which is based in Canada, is collaborating with activewear brand Lolë, for its infamous 2015 Lolë White Tour.

The Lolë White Tour is a series of yoga events that will take place in major cities across Canada. (Everyone will be dressed in white.)

NeoStrata is one of the only dermatological cosmetic lines to develop their products in Canada. The brand will be the only skin care partner for the Canadian tour, and will actively participate in the events scheduled for this summer by joining Lolë at all Canadian locations, giving yogis and yoginis the opportunity to discover its wide array of skin care products.

“We are delighted to be working with another Canadian brand to help promote a healthy and active lifestyle,” says Pascal Leduc, National Commercial Director, Sanofi Consumer Health. “NeoStrata and Lolë share so much of the same values of catering to women who actively seek well-being and the confidence to feel good in their own skin.”

Nathalie Binda, V.P. Marketing at Lolë, added: “Lolë is more than an activewear brand, it’s a lifestyle. Our commitment to getting people moving never stops and it is our mission to encourage, motivate and gather people together to light up their lives, their world and their environment. The Lolë White Tour is grounded in the brand’s core principles: community, well-being, an active lifestyle and sharing!”